It’s the start of a new year, which means that it’s also time to evaluate what is and is not working in your business. This process should also include how much time and money is devoted to online lead generation and the corresponding ROI. The average agent is generally converting online leads at less than... View Article
Facebook just switched on a pretty cool feature that allows those who already have the Facebook plugin "like box" on their site to integrate a Facebook Messenger tab. Essentially, clients can now visit your website — more likely than not though their smartphone — and find a box on the page that allows them to chat or send messages to you through Facebook Messenger.
In the "news that probably won't be" section, LinkedIn is trying to become (more) relevant (again) in the real estate industry by providing a real estate agent matching service. Interesting idea. Not sure I'm sold on it though. I was recently shown a pretty awesome tool if you ever want to blast a voicemail out to all your contacts. Slybroadcast lets you record, schedule and broadcast voicemail ...
I got to preview Revaluate in NYC last January and was impressed by the amount (and type) of data presented, but also by HOW it was presented in not only the user interface… but also the cheeky manner as seen in the image to the right where it's recommended to pack an arsenal and "invest in a German Shepard".
This is our first edition of WFG’s Tech Bytes curated by Jeff Bernheisel – WFG’s National Director of Technology Marketing. These posts are meant to be small bytes of easily digestible technology news as it relates (mostly) to the real estate industry. We hope you enjoy! One of the few SEO companies that I actually... View Article
If you’re still struggling (like many local businesses) to figure out how to get your company to show up in Google search rankings, you should give Google My Business a try. While adding your business to Google’s service will certainly not guarantee you show up #1 in the rankings and are flooded with leads, it... View Article
I received an email this morning asking a couple basic questions about how to properly “set up” someone’s online reputation. While that’s not exactly how it all works… it was a great question and it got me thinking that with all the conference vendors and “gooroos” out there trying to sell stuff to Realtors these... View Article
For years we’ve been hearing how “big data” is going to change the real estate industry. See Forbes and CNBC for reference. Some may argue this point with me, but I don’t really think it has. At least for residential realtors out in the trenches on a day to day basis. So, I’m just going to... View Article
Over the last few months you may have seen the above tongue-in-cheek video floating around the interwebz, poking a little fun at ourselves along with the rest of the title and escrow industry… and you’re probably asking yourself “why would they do that?” Well, at WFG National Title, we believe it’s time to expect more... View Article