Adobe Spark for Real Estate While Adobe Spark wasn’t necessarily made for use in real estate, the use case is pretty easy to see, and I’m starting to watch more and more examples flow through my Facebook and Instagram feeds from Realtors all over the country who are recognizing the flexibility this new suite of... View Article
This post submitted by Aaron Stelle, Director of Marketing Technology for WFG National Title Company in Portland, Oregon. With Realtor safety becoming increasingly important due to the tragic incidents over the last few years, agents have been looking for simple ways keep themselves out of harms way. Enter the Witness App. While wearable jewelry, defense... View Article
…And when you find out what it is, you’ll be blown away! OK, maybe not… BUT, by the end of the day TODAY you will be able to get reliable advice and basic medical information through Facebook messenger, thanks to HealthTap, a startup that offers video consultations with thousands of doctors across the country. The service is pretty... View Article
OK, so we’ve all heard about “smart devices”, right? Of course. Every real estate tech website known to man has been discussing them extensively for the last few years. Devices like the Phillips Hue, the August Smart Lock, and of course the sexy NEST thermostat, have steadily been replacing their tired and ugly counterpart devices for several years... View Article
It’s the start of a new year, which means that it’s also time to evaluate what is and is not working in your business. This process should also include how much time and money is devoted to online lead generation and the corresponding ROI. The average agent is generally converting online leads at less than... View Article
Facebook just switched on a pretty cool feature that allows those who already have the Facebook plugin "like box" on their site to integrate a Facebook Messenger tab. Essentially, clients can now visit your website — more likely than not though their smartphone — and find a box on the page that allows them to chat or send messages to you through Facebook Messenger.
In the "news that probably won't be" section, LinkedIn is trying to become (more) relevant (again) in the real estate industry by providing a real estate agent matching service. Interesting idea. Not sure I'm sold on it though. I was recently shown a pretty awesome tool if you ever want to blast a voicemail out to all your contacts. Slybroadcast lets you record, schedule and broadcast voicemail ...
I got to preview Revaluate in NYC last January and was impressed by the amount (and type) of data presented, but also by HOW it was presented in not only the user interface… but also the cheeky manner as seen in the image to the right where it's recommended to pack an arsenal and "invest in a German Shepard".
This is our first edition of WFG’s Tech Bytes curated by Jeff Bernheisel – WFG’s National Director of Technology Marketing. These posts are meant to be small bytes of easily digestible technology news as it relates (mostly) to the real estate industry. We hope you enjoy! One of the few SEO companies that I actually... View Article